The iOS application «iStorm» with iBeacon technology

iBeacon app is about bluetooth transmitters placed inside the stores, so when a user visits the store and opens his bluetooth on his iOS device, depending on the section at which he is, getting deals about new products.

Furthermore, depending on the interactions and the markets of each user, points are gained, unlocking different perks translated to offers. Coupons available at launching of the app, include gifts and gift certificates up to 150€!

Within the application, user can read the latest news of iStorm, check the schedule of free seminars and add them directly to his calendar. He could also see news and featured products in stores and find their exact location with contact information as well as tracks from the point where he is located.

It is worth mentioning that the new application supports Passbook. The user is able to pass the voucher he wants to 'buy' to Passbook and show it to the store when redeemed.

iStorm stores, as Apple Premium Resellers, are the ideal destination for those who want to get into Apple's magical world and discover the innovation of new technologies. Plus, with a visit to these stores, not only we can seen all the products of Apple along with a huge variety of accessories, but also to discover a new way of  in them, through our iOS device and with the help the new iBeacon app.

If you are a young Millenial, you might be thinking what exactly is MySpace? Because MySpace in many ways could be the social media equivalent of a one hit wonder. It burns bright for a while but then eventually fizzles out even though MySpace still comes with some presence on the web it is no more the titan of social networking it used to be. 

 

MySpace was released in 2003 and was started as a task by band of euniverse employees. MySpace quickly flew in the ranks and in 2005 it was purchased by Rupert Murdoch’s News Corporation for around 580 millions. 

The acquisition is at the time viewed as a deal that is good News Corporation but to visualize just how much MySpace fell from grace News Corporation later sold MySpace to Specific Media for 35 Millions. It’s was something really wrong with MySpace however the question remains what did exactly happen? Opinion varies but few characteristics remain in everybody's hypothesis. 

MySpace’s ad deal with Google for 3 years’ worth of advertisements nine hundred million dollars is often cited among the big problems that lead to MySpace falling out of favour having its consumers. 

One former executive of MySpace said: “It was a good deal however in the future it finished up not being so good” The problems with the advertising was that to be able to ensure that enough MySpace users visited Google so that they could receive their money they had to include more adverts and couldn’t really experiment flexibly with all the MySpace format. 

And this all happened about the time Facebook unveiled a new layout that is simple causing more people to jump onto Facebook and since April 2008 when Facebook overtook MySpace into the Alexa ranks MySpace just hasn’t been able to compete. Facebook and to a smaller extent Twitter, simply replaced it for most people. MySpace as had a resurgence that is small when singer Justin Timberlake stepped in as co-owner and also the site which is now being re-launched with strong emphasis on music. Whether this may shoot MySpace back within the rankings stays to be seen but for now MySpace stays a cautionary tale about the fleeting nature of social networking success.

Word of mouth marketing might be thought of as an ancient or old fashioned marketing technique, after all word of mouth marketing existed before the idea of marketing its self actually did. While there’s no denying its age in a world where a social media presence is practically a must for any business having a good understanding of word of mouth marketing is extremely important.

Word of mouth marketing evolved with the development of the internet it’s no longer the same marketing technique it once was. Social media sites like Facebook and Twitter make it possible for businesses to talk with more consumers than ever before and with an estimated 1.73 million users of social media the opportunity for word of mouth to increase interest in your business is massive.

So it would be wise to not ignore word of mouth marketing just because we now live and operate in this new digital landscape. Many big brands have embraced word of mouth marketing to advertise their products and the good thing about word of mouth marketing is that there are many different ways to approach it.

For example Starbucks have run a number of different social media campaigns that aim to get customers to directly interactive with them and advertise their products in exchange for the chance to win prizes. For example the popular redcup contest aims to get customers to share images of themselves and friends enjoying a coffee or meal.

These types of social media campaigns are quite common and are very popular. Another approach to word of mouth marketing is seen by the UK fashion label Superdry which picked up the public’s interest of celebrity clothing and even cleverly used fashion journalism to spread its brand name when celebrities where spotted wearing Superdry clothing.

Another approach of word of mouth marketing that practically got the whole world paying attention was seen by the ALS association. The ALS association raised a huge $115 million dollars as a result of the Ice Bucket Challenge (IBC)

The IBC used a variety of approaches to spread awareness about ALS and raise money for the charity including celebrity and public involvement. The IBC proved so popular that it gained wide spread news coverage and raised the profile of the charity considerably on a global scale.

The above examples show that while word of mouth marketing is a very old marketing technique the digital landscape as actually increased the importance of it and shown that having an understanding of it is now more important than ever.

David Varty

Content Selling is the method of creating content in sales to aid prospects when working with purchasers. In better terms, Content Selling aims to find and promote the greatest articles with clients during the times that are right the selling process.

Offering quality content additionally offering quality content additionally helps to help make sure that both the marketing and product sales teams are working together towards the same aim. It also helps guarantee that any relationships you’ve spent time nurturing in the hopes of gaining big sales won’t be shut down at the moment that is final an uninformed sales representative.


Now that we know what Content Selling is, we shall understand how precisely will it change the means our company functions if it continues to grow in popularity? The biggest change is in the role of your sales advocates alternatively of your content marketers passing on their contributes to the sales group, the salesforce now share their own sourced content.

Essentially, the sales group is taking on a more role that is active the choosing and creation that is developing of that will charm their clients, rather than just repeating exactly what the content marketers tell them to state; actively participating into the making associated with content. This permits product sales representatives to be savvier when coping with possible clients.

It’s important to see nonetheless that inspite of this good impacts of Content Selling plus the pit falls it prevents when comparing it to Content advertising alone, does not imply all  companies| on board that iscontinuing are using it.

Content Selling is showing to be highly popular and it's also vulnerable to continue being embraced by more businesses afterwards. It tackles the old age proverb that customers buy considering their psychological response to an item then later on justify this purchase using logic.

While this could were real once in today’s technologically culture clients are often looking the most useful deal and therefore are more savvy. Most consumers will research items now before buying them so content around an emotional response is no longer sufficient getting visitors to purchase a product.

Content Selling creates a mixture of content that aims to attract both the customers’ psychological incentive to purchase and also take a rational approach during the time that is same.

David Varty

European Union to break up Google

Googling something could soon be just another forgot term in the history books at least for Europeans, as the European parliaments long running anti-trust case seems to finally be coming to a head.  On November 27th, the EuropeanUnion Parliament (EUP) voted to put pressure on Google to split off the Google Search Engine from the rest of the business.

The EUP itself does not actually have enough power to order Google to split off its search engine which at face value makes the results of the vote void, however the EUP does have the ability to apply pressure to the European Commission (EC).

And the EC does have the regulatory powers over how businesses operate in Europe so it could order Google to split off its search engine from the rest of its business. However the EC has never before ordered the break-up of any company, making it seem doubtful it would do so now despite pressure from the EUP.  

The result of the vote which didn’t really surprise anyone was backed with a majority of 384 votes with 174 voting against. The EUP argues that a break-up of the Google search engine will break the Google monopoly on internet searches in Europe. An estimated 90% of the market in Europe being owned by Google so a break would create a more level playing field.

However the EUP also views the planned break up as a way to close up some of the tax loop holes Google and other big businesses have been using to avoid paying tax in Europe. To make matters even more complicated, Google is already facing a possible 5 Billion dollar fine from the EUP for offering prominent places to its other services in search results.

The motion against Google has received a consistent amount of support from members of the EUP but the proposed motion to break up Google has attracted some criticism from overseas. Notably from a number of high ranking American politicians house judiciary committee chairman, Bob Goodlatte even sent a letter stating that he was “troubled” by the proposed motion.

Google so far have yet to comment on the matter which could be taken as a sign that they don’t really feel threatened by the results of the vote. Or it could simply mean they’re mulling over the options available to them. Only time will tell just how the results of the vote effect Google’s standing in Europe or even if it effects them at all. 

David Varty

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